Wednesday, January 21, 2009

Inguat to Increase Promotion of Tourism

The Instituto Guatemalteco de Turismo, Inguat, plans to spend Q19.7 million more in 2009 than was spent in 2008. This is an increase of 28.6 percent and will total Q88.5 million. By way of comparison, Costa Rica and Panama each spend about US $20 million and Mexico spends about US $170 million on promotion of tourism.

The Inguat budget for this year shows the money will be spent as follows: 45 percent for promotion of tourism, 12 percent for development of tourism related products, and 43 percent for operating costs. But Inguat has a goal of reducing operating costs to 30 percent of budget and spending 70 percent on promotion.

The primary countries that will be targeted for promotion are the United States, Canada, Mexico, and Central America, with lesser focus on South America and Europe.

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